Challenge:

• Client wanted to launch a new product to the market but had limited experience
• An information vacuum driven by lack of historical data and uncertainty on industry trends contributed to inability to make objective decision
• New product faced high-cost pressures that pricing needed to recover

Outcomes:

• Provided clarity in an opaque and challenging pricing situation
• Upskilled pricing team and processes to cope with future product launches
• Developed a modelling tool to account for a dynamic and rapidly shifting environment