Production of a tailored pricing tool to enable rapid price increase recommendations at a clinic level achieved 10.8% price increase.
Challenge:
Ownership wanted to put through a second price increase shortly a couple of months after a prior price increase
Dysfunctional IT infrastructure, prevented central collection of list prices with a price collection survey to collate clinic-level prices for key procedures
Rapid turnaround of the complex survey output into actionable recommendations
Outcomes:
10.8% price increase was achieved at the clinic level
6% incremental annual revenue gain
Alignment on pricing tool and pricing potential/direction
Improved confidence to achieve price increases despite prior increase
