Challenge:

• Commercial strategy had been developed incrementally over time
• Company had not undertaken a robust review of the opportunities, with no objective lens to assess growth levers by
• Pricing, discounting and offering did not fully capture value provided to students

Outcomes:

• +9%-19% worth of revenue growth areas mapped out
• Challenged historical thinking on price, discount and commission levels
• Identified potential new markets to expand into
• Scoped upside and implementation risk of different opportunities