Challenge:

• Excessive discounting of student fees in regions with strong demand
• Limited visibility and governance over discounting
• Conflicting internal views over ideal level of discounting

Outcomes:

• £1.8m (16%) forecast reduction in discounting from lower levels
• Simplified structure reduced burden on recruitment team
• Defined structure reduced confusion as to differing discounts across students
• Ongoing review of discounts ensured alignment with broader business objectives