Challenge:

• Market faced new regulation banning a key revenue stream –  tenant fees
• The client identified landlord management fees as a lever to recoup £6m of the £15m revenue loss from tenant fees
• Organisation used an acquisition model and had not reviewed pricing in years, resulting in varying price levels

Outcomes:

• Price increase secured £9m in annual revenue
• Initiated process to harmonise price discrepancies across legacy accounts
• Improved confidence in management team to set and achieve bolder pricing ambitions
• Branch staff more familiar and capable to handle customer complaints and objection