Challenge:

• Motor and Home Personal Lines underwriter sought ambitious growth, with a focus on their retail proposition, whilst maintaining revenue from brokers
• Mature and competitive market sees widespread use of Price Comparison Websites resulting in self-inflicted cannibalisation
• Ensuring the pricing function was set up to deliver growth through both direct and broker channels and avoid cannibalisation

Outcomes:

• Roadmap to integrate technical pricing for both channels for efficiency
• Enhanced optimisation and trading agility to compete on the PCWs, and work more effectively with multiple distribution channels
• Potential benefits for enhancing product offerings